About us

After 18 years with a market leader, I created WBB as a brand consulting agency to stay true to my values, keep the passion alive, and make expertise accessible. Our mission: to allow you to focus on what matters most, while we take care of the rest.

I’m Benjamin Waymel. And if you don’t know me yet, here’s a glimpse of what I’ve had the chance to accomplish before we might imagine what comes next together.

Benjamin Waymel, founder of WBB brand consulting agency
Benjamin Waymel, founder of WBB brand consulting agency

Over the past two decades, I’ve worked for and with companies of all sizes, helping them build brands and launch products that actually connect with people. I’ve seen what works, what doesn’t, and most importantly, I’ve learned that there’s no one-size-fits-all solution.

What our consulting agency does

As an experienced brand consulting agency, we handle everything from the initial spark of an idea to getting your product on shelves. Market research, design, prototyping, manufacturing partnerships, brand strategy, marketing… whatever you need to make it happen.

Some clients come to us with a clear vision but need help executing it. Others have a problem they’re trying to solve but aren’t sure where to start. Both scenarios work for us.

How we work as brand specialists

What sets our brand consulting agency apart is that every business is different. That’s not just something we say, it’s how we actually operate. We don’t have a rigid process that we force everyone through. Instead, we figure out what you need and build our approach around that.

We keep things straightforward. No unnecessary complexity, no jargon for the sake of it. Just clear communication about what we’re doing and why.

Why choose WBB for brand development

Because good ideas deserve to see the light of day. And because building a brand or launching a product shouldn’t be something you have to figure out on your own.

We’ve built relationships with manufacturers, designers, marketing specialists, and logistics partners so you don’t have to. Our job is to make the whole process less overwhelming and more effective.

Ready to see what we can do together?

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